That means you can create one for every program at your station, for any giveaways you run, or for any events you have coming up! Your keyword confirmation, which can be an SMS or MMS message, also gives you a great opportunity to welcome new contacts right off the bat! 3. Every SimpleTexting plan comes with unlimited keywords. It’s also a great tool for your station to keep listeners organized based on their interests. Keywords are an essential way for listeners to subscribe to your messages. You also have the option to work with a new registered local number or toll-free number unique to your radio station (just don’t forget to have your toll-free number verified), or provision a custom 6-digit short code. Select a Numberĭoes your radio station have a number that listeners are already familiar with? The good news is, you don’t have to change it! One of our onboarding team can work with you to text-enable your existing voice number. Especially for a radio station that already knows about the art of growing an audience! 1. It’s easy to get up and running with text marketing. How to Get Started With Texting For Radio Stations Because mass texting requires express written consent, only the most engaged audience members will be on your distribution list ensuring the most effective use of your time and resources. Your SMS program can be a way to connect with and reward your loyal listeners with exclusive offers and deals. It’s easy for listeners to text in stories, photos, and other entertaining tidbits you can archive and save for later shows! Your text message contact list can be monetized by sponsors as well! Your growing SMS reach is another branding asset you can proposition as a tool for bringing in more revenue.įor a lot of radio talk shows, user submissions are rich sources of material. For a radio station, a great keyword would simply be your name: Country102.7, KISS108, etc. □ SimpleTexting Tip: A keyword is a short word or phrase that people can text in to your number in order to join your contact list and receive updates. Listeners can text in directly to the station or via keyword and be met with personalized auto-responses rather than a beeping busy dial tone. By offering an SMS live chat option, you provide a more personalized experience between DJ’s and listeners (that doesn’t break the bank). Here are just a few of the ways incorporating SMS into your operations will better serve your bottom line:Īudience participation via phone calls can be expensive and cumbersome. Texting gives your radio station the opportunity to connect more efficiently with your listeners in real-time.
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